Work

AI coaching product

Forging Teams

I turned Forging Teams' leadership methodology into an AI coaching assistant that answers a leader's questions from the founder's book and field guide, sold by subscription.

Forging Teams coaching assistant answering a question about difficult conversations, with next steps and learning resources.
4subscription plans in the live applicationObserved on the application’s public pricing page; not a customer count.
Client
Leadership and public safety
Role
Built
Timeline
2026 · Delivered
Stack
Next.js, React, TypeScript, OpenAI Responses API, Supabase, Stripe, Vercel, Upstash

Incredibly professional and does great work. I will be working with him on future projects.

Johnny Torgeson, Founder, Forging TeamsLeadership and public safety

An embedded public demo leads to the paid AI assistant, with accounts, subscriptions, teams, seat controls, and a knowledge base the owner can update.

Forging Teams had a book, a speaking practice, and a leadership methodology, but no software product. Prospects could read about the method, but they couldn't try a diagnostic or put it to work.

  1. Built the AI coaching assistant, which searches the founder’s book, field guide, and articles to answer a leader’s question with advice and an action plan.
  2. Built a public demo that shows part of the AI’s answer before people subscribe.
  3. Built the paid application with accounts, subscriptions, and team access.

Let people try the method

Separate the accessible public demo from the paid team application.

Carry the methodology into the product

Use the cyclical team-development model to structure the diagnostic rather than turning the book into a generic chatbot.

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